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EAS 078: When Your Allergy Kids are All Grownup…What Sarah Chapman is Doing Next (Allergy Matters Conference)

It’s not very often I get to talk to allergy Mum’s who are coming to the end of their journey. This week I am excited to introduce you to Sarah Chapman blogger and founder of The Allergy Matters Conference (inaugural year October 19th, 2018!!). 

Sarah walks me through her journey raising 2 allergy kids, one who has had their allergies since a baby and her daughter who developed allergies as a teenager. She has managed allergies including nuts, dairy, soya and Oral Allergy Syndrome. 

We talk about the road of discovery, diagnosis, raising the kids, eating out, being teenagers and now how they are managing their allergies on their own. 

Sarah talks about her experiences in hindsight, how to manage the anxiety, the difference between children being diagnosed in the 1990s and children being diagnosed now. 

We then go on to talk about the Allergy Matters Conference that Sarah is organising taking place in Runcorn, UK on October 19th 2018. There are a number of speakers including healthcare professionals and allergy organisations who will be there and we get a sneak peak at who will be there! 

To book your ticket to the Allergy Matters Conference, click here.

Top 3 Tips For New Allergy Parents

  1. Know your rights – NICE guidelines
  2. If things are getting worse, call your allergist and push to get your appointment brought forward
  3. Understand what food allergies, anaphylaxis, and environmental allergies are and the different types of reactions are

Resources

Leave a Review

Thank you to all of you who have sent me feedback! I love hearing your ideas and requests for new episodes or to share your story!

If you have 2 minutes spare, please would you leave a review on iTunes? It helps other allergy parents and allergy sufferers find it because it boosts its search ability in the iTunes directory. Click here to go to iTunes>>

Ask Your Questions

If you have a question about your own allergy journey or from the episode, leave a comment below or if you would like some 1-on-1 help you might be interesting in having some coaching. If so, please send me an email for more information.

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One Thing All Exhibitors at the Allergy & Free From Show NEED to Know

One Thing All Exhibitors at the Allergy & Free From Show NEED to Know

Over the last 4 years I have been to the Allergy & Free From Show as a visitor, exhibitor and speaker. As an allergic person I am personally interested & invested in the show and rooting for its continued success and expansion. However there is one thing I’ve noticed that many exhibitors forget. They have forgotten the most important thing about their customers: they have severe food allergies and or coeliac disease.

You might think “that’s ridiculous, how can we forget about our target audience?” Well from personal experience, many businesses do. 

The Problem

As an allergy sufferer I know a business is not catering to my demographic (supposedly your target audience) when they cannot confidently tell me what ingredients are included in the food they are serving or the allergen information. Basically they have forgotten one of the most important parts of allergic living, not to mention not following EU rules.

Why The Allergy & Free From Show is Brilliant

For businesses, exhibitions are a brilliant place to interact with your target audience. If free from customers are your audience, the Allergy & Free From Show gather your ideal customers in one place. That’s why you as a business go to exhibitions after all. 

You can not only reach potential new customers but also connect and build a stronger relationship with your current customers. You can also do market research. Many allergy parents and allergy sufferers want  to tell you about themselves, their allergies and their needs. Most of the time companies will pay huge amounts of money for focus groups. The information you can gather at the show is a bonus!

Just listen to when I interviewed Elizabeth D Bakes, she confirms that as someone with no allergies herself the Allergy & Free From Shows were invaluable for her business to get to know their customers better!

Nina Modak (Eat Allergy Safe) Talking to customer at Allergy and Free From Show London 2017

Why You Are Shooting Yourself in the Foot

As someone with a life threatening allergy, when caterers or businesses “umm” and “ahh” about whether there are nuts in the food or a may contain, my automatic answer is “no, thanks” and  I move on to the next place. (And this has happened pretty much every year I have visited the show unfortunately.)

The problem for you as a business is, I will tell my other allergy friends and my customers that your business has no idea what you are talking about and don’t bother trying. In that short interaction you have lost 1 customer for sure, and potentially whoever else I talk to…That could be a lot of customers in a day or a weekend. 

I acknowledge I may not be your target audience, but if you are a advertising to be allergy friendly in some way, you need to know the facts of your product. 

Even if I cannot eat your product, if you know your product ingredients and allergen information, I will thank you! If it’s not safe I would rather you tell me it’s not safe rather than bend the truth and I end up in hospital. (This is what I tell my coaching clients too.)

If you can be honest about what it is and isn’t free from, I would be more likely to recommend you to someone else I know who might enjoy your products even if I’m allergic. That little bit of preparation to know your product and talk to me, your customer, could have gained you customers.

What it All Comes Down To

It all comes down to trust. As I have just said, if an allergy sufferers cannot trust you they will not buy from you. Although you may be targeting the vegan market primarily, which usually has more disposable income to spend than the allergy community, to discount the allergy community completely simply on this point would be wrong. 

The allergy community are the most loyal customers.

1️⃣ For one, allergies are often for life.

2️⃣ Second, when we know a product is safe, we will stick with you. 

eat allergy safe Nina Modak doing allergy coaching consulting with kids and parents at the allergy and free from show

Two Sides to the Story…

Think about your own life. If you or your child likes a certain food, you will probably buy that brand over another when it’s convenient. 

On the other hand, if you are dealing with life threatening allergies, if there is only one brand/product that won’t kill you or your child, you will stick with that product. When your friends, family, colleagues or your child’s school ask what they can buy for you thats safe you will say, “product xyz is safe, buy this one, don’t buy others.” Not only that, for allergy kids people will travel for that safe product, which in business terms means super customer which equals £$€.

This allergy customer could have found your product at the Allergy & Free From Show. They also now trust you because you took that little extra time to prepare and then talk to them. Now they are shouting your praises from the rooftops and tell everyone they know to buy your products. So you can see what a knock on effect just simply being clear on the ingredients and allergen information can do. 

See how some of my customers reacted to my chocolate truffles >>>

How You Can Prepare Your Business for Exhibiting at the Allergy and Free From Show

  1. Know the ingredients of your product.
  2. Know the allergen information and potential cross-contamination.
  3. Know how each product is manufactured and potential cross-contamination risks (including supplier line).
  4. If making fresh food at the exhibition, make sure your staff, after they’ve had a snack break or lunch, do not contaminate the food with allergens!
  5. Train all your staff working at the exhibition on the above 4 points!
  6. Have an allergen information sheet easily visible for people to look at.
  7. Take the time to talk to your customers and answer their questions.
  8. Be honest and truthful!

 

I will be speaking at the Allergy & Free From London 2018  on Friday 6th July 3pm on Travelling with Allergies and Sunday 8th July at 3pm about Beat Allergy Anxiety and Building Confidence. Come and say hi after one of my talks or if you see me walking around please introduce yourself 🙂

Alternatively, for more information or to work with me please send me an email.

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EAS 071: How to Track Food, Symptoms and Figure Out What’s Wrong with Laura Mulkerne, Creator of The Food Dairy Co.

EAS 071: How to Track Food, Symptoms and Figure Out What’s Wrong with Laura Mulkerne, Creator of The Food Dairy Co.

Laura is the creator and found of The Food Diary Co, the only diary out there to help you track your food and symptoms with the purpose of figuring out what’s going on with your body!

I found Laura on instagram and thought the diary is a fantastic idea! I knew I had to get her on the podcast to talk about how and why she created it. So that’s exactly what today’s episode is about. 

Laura shares her personal food diagnosis journey, discovering her coeliac disease and some other intolerances along the way. She tells me about what she’s learned, how she adapted her lifestyle, diet and how the diary was instrumental to gaining back control.

Top 3 Tips For Figuring Out What’s Wrong

  1. Keep a food diary, don’t change anything and write everything down
  2. Take the diary to a GP or nutritionist and asked them to help you to figure out what’s going on
  3. Remember, it get’s easier!

Leave a Review

Thank you to all of you who have sent me feedback! I love hearing your ideas and requests for new episodes or to share your story!

If you have 2 minutes spare, please would you leave a review on iTunes? It helps other allergy parents and adult allergy sufferers find it because it boosts its search ability in the iTunes directory. Click here to go to iTunes>>

Ask Your Questions

If you have a question about your own allergy journey or from the episode, leave a comment below or post in our very own Facebook Group.

Connect With Me

Join the Eat Allergy Safe Community on:

Subscribe to the podcast on:

Support the Podcast:

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EAS 066: How Julianne Went From Just an Allergy Kid to Multi-Award Winning Entrepreneur

EAS 066: How Julianne Went From Just an Allergy Kid to Multi-Award Winning Entrepreneur

Julianne Ponan is a multi-award winning entrepreneur who at the age of 22 took over the failing company Creative Nature as CEO and within 2 years took it out of debt. She is also a Virgin Startup Mentor and fellow grownup allergy kid. She has multiple severe allergies to peanuts, tree nuts, chickpeas, coconut, aniseed, some perfumes and many other foods.

I ask Julianne about growing up with allergies, how she has grown in confidence over the years and how that has impacted her life. From being the allergy kid at her own table, going to University and working in Beijing. Julianne reflects on her experiences of living with allergies and how they don’t have to hold you back and can be managed successfully.

We talk about how she has grown Creative Nature from product testing in the kitchen to her products being stocked in Tesco, Ocado, Co-op and soon Pharmacies. I also quiz Julianne on the factory protocols and standards to make sure products are safe, this is one of the companies that I actually trust because Creative Nature products are suitable for Julianne’s allergies (all apart from the peanut bar)!

Take a listen to find out more and learn Julianne’s advice for starting your own business.

Top 3 Tips When Living With Food

  1. Follow positive people in the allergy community
  2. Be honest with yourself because things aren’t going to change
  3. If you’re having a problem, get out there and make a difference

Leave a Review

Thank you to all of you who have sent me feedback. Your words of encouragement and how the podcast has helped you keeps me motivated to make more episodes!

If you haven’t already, please leave a review on iTunes.

Ask Your Questions

If you have a question about your own allergy journey or from the episode, leave a comment below or post in our very own Facebook Group.

Connect With Me

Join the Eat Allergy Safe Community on:

Subscribe to the podcast on:

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EAS 065: How to Bake For Allergies When You Don’t Have Any  (Elizabeth D Bakes)

EAS 065: How to Bake For Allergies When You Don’t Have Any (Elizabeth D Bakes)

Elizabeth D Bakes is a company specialising in gluten free baked goods. Started by Elizabeth, a few years ago, the company has grown from market stalls to supplying to Whole Foods Market.

What’s different about Elizabeth D Bakes is their founder does not have any allergies or intolerances. So why would someone with no personal need start a free from business? This is exactly what I ask Elizabeth.

Elizabeth takes me through her journey learning about allergies from developing recipes free from gluten, what, eggs and dairy to start, as well as cross-contamination, and how to bake safely for allergies and coeliac disease. She tells me stories of her customers and how they shaped the development of Elizabeth D Bakes.

Other questions I ask:

  • How do you source ingredients?
  • What have you learned about allergies and free from?
  • When and why did you decide to have a dedicated gluten free kitchen?
  • What was your first baking fail?
  • What has been a baking success?

Top Tips for Catering For Food allergies

  1. Don’t make assumptions
  2. Use pure ingredients, simplify
  3. Clearly label ingredients
  4. Think outside of the box

Leave a Review

Thank you to all of you who have sent me feedback. Your words of encouragement and how the podcast has helped you keeps me motivated to make more episodes!

If you haven’t already, please leave a review on iTunes.

Ask Your Questions

If you have a question about your own allergy journey or from the episode, leave a comment below or post in our very own Facebook Group.

Connect With Me

Join the Eat Allergy Safe Community on:

Subscribe to the podcast on:

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EAS 064: Gluten Free Vegan Doughnuts – The Borough 22 Journey to Selfridges

Ryan Panchoo is the award winning baker and founder of Borough 22. Borough 22 is a free from startup specialising in gluten free doughnuts with many vegans options. Ryan started Borough 22 in his home kitchen and he now supplies to the likes of Selfridges, as well as local cafes and shops.

In this episode I hear the Borough 22 journey, how the need to be gluten free and dairy free at home led Ryan to start making doughnuts. He also shares what he found difficult living gluten and dairy free, how he developed his products. We talk all about the fails, the successes, and how its going now.

If you’ve ever thought about starting a business, start here. Listen to Ryan’s story and hear about his inspirations and when he decided to go full time.

Top 3 Tips For Starting a Free From Business

  1. Have a goal then work backwards to work out the steps to get there
  2. Take inspiration and learn from the big companies in your industry
  3. Know who your customer is and look after them

Leave a Review

Thank you to all of you who have sent me feedback. Your words of encouragement and how the podcast has helped you keeps me motivated to make more episodes!

If you haven’t already, please leave a review on iTunes.

Ask Your Questions

If you have a question about your own allergy journey or from the episode, leave a comment below or post in our very own Facebook Group.

Connect With Me

Join the Eat Allergy Safe Community on:

Subscribe to the podcast on:

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