Today’s Guest:

Sunil Mistry

WEBSITE: freefromdirect.com

FACEBOOK: @FreeFromDirectStore

This week I talk with Sunil Mistry, founder of freefromdirect.com a brand new online shopping website for allergy friendly products. Sunil talks me through how having an extreme eczema flare up meant that he couldn’t work and lead to the discovery of a range of food allergies. His process of discovery and recovery showed him that finding free from products was tricky for a first time allergy sufferer and this lead him to start his own online business.

What You’ll Learn:

Sunil has had eczema, asthma, hay fever and grass pollen allergies since he was a kid. However this didn’t stop him from being a normal kid who loved sports. He shares his experiences dealing with eczema flare ups after playing football and how he started swimming to help his fitness without affecting his environmental allergies.

I ask Sunil to share with me how he discovered his allergies and how as an adult he had to start re-educating himself. His story began when he had to take time off work because his eczema got so bad if he moved his skin would split. The doctors did allergy testing to find out if food allergies could be the cause of his eczema. It turned out that Sunil was allergic to many of the top 14 allergens such as gluten and peanuts as well as other more rare ones such as mushroom, rice, peppers.

The more I could educate myself, the more I could educate others. Click To Tweet

Not only did Sunil have to re-educate himself, he had to start re-educating his family. He found that he had to control his food in order to figure what and how he could eat again. Sunil tells me about how educating himself was the biggest breakthrough to educating his family.

Through his journey Sunil realised that finding products that were safe is still difficult. So he decided to do something about it. 6 months ago he started an online shopping website for people needing free from products. He wants people to be able to shop in ease and have products delivered directly to their door. This is when freefromdirect.com came into being. 

EAS 043: If I didn't take responsibility, no one would understand. Click To Tweet

He is looking for help from you. Sunil is at the beginning of his journey and wants to make this a website that is useful for you. He asks please can you go and have a look at the website and leave a comment in the popup box of what products you would want to see on the site.

As a thanks Sunil has a special offer for Eat Allergy Safe Podcast listeners. If you decide to buy anything, he has a discount code “EAS10” for you where you can receive 10% a £20 shop. Click here to check out the site and claim your discount.

THANK YOU FOR LISTENING

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Chocolate Recipe Book: want the first chapter free??

For those of you who have been following my blog and podcast for a little while you’ll know I’m writing a Gluten Free, Nut Free, Dairy & Egg Free Chocolate Recipe Book. It is the ultimate guide to working with dairy free chocolate with an amazing array of cakes, cupcakes, cookies, biscuits, sweet morsels and other delights.

I am hoping to have this e-book published at the end April. But don’t worry, if you can’t wait until then you can get your hands on the first chapter including 2 recipes. (There are also 2 bonus recipes you get sent later….)

To get your free copy and get the latest info on my recipe book launch, sign up with your email address below.

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